AG Physical Therapy
Dr. Ashlee Gendron's pelvic floor PT practice in North County San Diego. 100 days of SEO and AI-search work between March and June 2026. Below is what the data shows, what work happened during the period, and what the data doesn't show.
"Sean has helped my clinic visibility so much, even within the first month we started working together I saw immediate results. My website was a mess and he was able to re-create the style that I wanted and the specific message and voice I wanted potential patients to see. Now my website looks professional and it's much easier to navigate and book an appointment direct. He also gives me reports on latest search trends and how I am ranking against local competitors. I highly recommend his expertise if you are trying to grow your business. The investment has been worth every penny as I am getting at least 1-2 inquiries a week on average."
Dr. Ashlee Gendron, AG Physical Therapy (agphysicaltherapypc.com)
Over 100 days, how often the practice showed up in local searches grew 42%, with the practice moving from below mid-pack to #4 out of 16 pelvic floor PT practices tracked in the service area. The growth was steady across nine checks with no significant reversals.
Visibility over time
Each point is a separate check of how often the practice appears across a grid of local searches in the area. Higher means the practice is showing up in more searches, to more people, across more of the grid.
| Date | Visibility |
|---|---|
| 3/12/2026 | 13.27 |
| 3/19/2026 | 13.27 |
| 3/26/2026 | 13.89 |
| 4/2/2026 | 13.58 |
| 4/9/2026 | 14.20 |
| 4/16/2026 | 15.74 |
| 5/12/2026 | 15.12 |
| 6/12/2026 | 16.67 |
| 6/22/2026 | 18.83 |
Growth by search term
The search terms the practice invested in most heavily showed the biggest gains.
| Search term | Start | End | Change |
|---|---|---|---|
| postpartum physical therapy | 16.05 | 23.46 | +7.41 (+46%) |
| prenatal physical therapy | 9.88 | 18.52 | +8.64 (+87%) |
| pelvic floor home therapy | 14.81 | 18.52 | +3.71 (+25%) |
| pelvic floor therapy* | 12.35 | 14.81 | +2.46 (+20%) |
*We changed this search term in mid-April from "pelvic floor physical therapy" to "pelvic floor therapy" because patients use the shorter phrase 225% more often. The numbers are close, so the change doesn't disrupt the comparison.
What I worked on during each window
Each period of work, alongside the change in visibility during that period.
| Window | Visibility change | What I worked on |
|---|---|---|
| March 12 to April 16 | +2.47 | Cleaned up the Google Business Profile, built the first round of service pages, added men's pelvic floor content |
| April 16 to May 12 | -0.62 | Brief flat period within normal variation between checks |
| May 12 to June 12 | +1.55 | Rewrote the urinary incontinence and prenatal pages, expanded the pelvic pain page with perimenopause content, made author credentials more visible |
| June 12 to June 22 | +2.16 | Rewrote the Google Business Profile description, reconnected the profile to the practice's site, added more structured author information, reorganized the blog, reformatted service-page headings as patient questions |
The June 12 to June 22 jump (+2.16 in 10 days) is the most useful single data point. The Google Business Profile description rewrite was the biggest single piece of work in that window and likely showed up in search results quickly.
Where the practice stands today
As of June 22, 2026. Top 10 of the 16 pelvic floor PT practices tracked in the service area, ranked by how often each one shows up in local searches.
AG moved from below mid-pack at the start of the period to #4 today. The market leader's score hasn't changed because it reflects years of accumulated reviews at a fixed address. That gap isn't realistic to close in 100 days.
How often AI search tools recognize the practice
This is a separate check, measuring whether AI search tools know the practice exists and surface it as a source. I asked 10 different questions across 3 tools on June 18-19, 2026.
| Tool | Appeared in | Notes |
|---|---|---|
| ChatGPT | 7-8 of 10 | Knows the practice, address, and services. Quoted page content directly. |
| Google AI Mode | 5-6 of 10 | Picked up the rewritten Google Business Profile description the same day it went live. |
| Perplexity | 0 of 10 | Traced to old healthcare directory listings (Healthline FindCare, Buoy Health) that still listed the clinician at a former employer. Fixes were submitted within 48 hours of the audit. |
ChatGPT and Google AI Mode both recognize the practice at rates similar to larger multi-location competitors in the audit. The Perplexity zero had a specific, fixable cause that's now being addressed.
What this data doesn't show
- Patient bookings. The tracking measures how often the practice shows up in local searches, not how many patients book.
- Catching the market leader. The top practice in the area hasn't moved. The wins here are in the middle of the pack.
- Proof that any specific piece of work caused any specific jump. Search results change for many reasons. The work-to-window mapping is a reasonable read, not a guarantee.
- Stable rankings in AI search. AI tools give different answers each time they're asked. What matters is that the AI recognizes the practice and treats it as a real source. Where the practice ranks within a list is highly variable, so the numbers above are a snapshot, not a stable benchmark. Re-checks will run every few months.
These results also reflect this practice's specific geography, competitive set, starting position, and patient mix. The approach to the work transfers across practices. The exact numbers won't.
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