Sample Trend Report
This is a real trend report I delivered to a client. Practice and personal details have been redacted for privacy. Every client gets a report like this each month with specific, actionable recommendations for their practice.
Source: Beacon Intelligence March 2026 digest
1. Switch primary keyword phrase to "pelvic floor therapy"
Trend: "Pelvic floor therapy" is outperforming "pelvic floor physical therapy," "pelvic floor PT," and "pelvic floor specialist" by a wide margin in search share.
Current state: The site uses both forms. The homepage meta description leads with "pelvic floor therapy," but several page titles and service page descriptions use the longer "pelvic floor physical therapy."
Action: Swap "pelvic floor physical therapy" to "pelvic floor therapy" in SEO title tags where possible. Keep the longer clinical form in schema markup. Confirm "pelvic floor therapy" appears prominently in the Google Business Profile description.
2. Capitalize on "postpartum pelvic floor therapy" surge (+69% YoY)
Trend: Sustained spring growth, coinciding with peak birth season (March through June). Highest-ROI content play right now.
Current state: Strong. The postpartum recovery service page is live and covers this well.
Action: Publish 1-2 postpartum-focused blog posts while the trend is peaking: "When to start postpartum pelvic floor therapy and why sooner is better" and "5 signs your postpartum recovery isn't going as well as it should." Request indexing for the postpartum service page. Post a GBP update targeting "postpartum pelvic floor therapy" this week.
3. Write the "kegels vs. PT" content
Trend: A viral Pilates article ("Forget Kegels") is driving consumer curiosity about whether self-managed exercises are enough. Patients are actively questioning kegels.
Current state: The site mentions kegels in passing on existing pages, but there is no dedicated content on this topic.
Action: Write a blog post: "Pelvic Floor Therapy vs. Kegels: Why Self-Managed Exercises Aren't Always Enough." Positions the practitioner as the evidence-based alternative. High shareability on social media. Can be repurposed as a GBP post.
4. Write the "what does pelvic floor therapy involve" post
Trend: "What does pelvic floor physical therapy entail" is a top rising informational query. Patients are researching before booking.
Current state: The FAQ section answers parts of this, but there is no long-form blog post capturing the full query intent.
Action: Write a blog post: "What Does Pelvic Floor Therapy Actually Involve? A Patient's Guide." Captures top-of-funnel traffic from patients in research mode. Strong internal linking opportunity to every service page.
5. Review volume is becoming a stronger ranking signal
Trend: Research confirms that reviews and review response quality are gaining weight in local rankings as AI assembles search results. Surface-level signals alone are losing ground.
Current state: 15 reviews at 5.0 stars. Excellent quality, but thin volume compared to competitors.
Action: Build a systematic post-visit review request into the practice workflow. After each visit, send patients a direct link to the Google review form. Goal: 25+ reviews by June, 40+ by end of year. Respond to every review, as response quality is part of the ranking signal.
6. Google Business Profile services audit
Trend: Research confirms GBP services lists directly affect local rank. The conditions listed there influence which searches the profile appears for.
Current state: 14 services added. Based on trend data and current service pages, a few high-value terms may be missing.
Action: Add "Postpartum Pelvic Floor Therapy" as a standalone service. Add "Prenatal Physical Therapy" and "Birth Preparation," both of which are trending upward.
7. Men's pelvic floor: watch, don't act yet
Trend: "Pelvic floor therapy for men" is up 184% year over year. The single biggest signal this month.
Current state: This practice focuses on women's pelvic health. Branding and content are women-focused.
Action: No changes now. Flagged for discussion with the practitioner: if they see or want to see male patients, one blog post and a GBP service addition would capture this growing demand without overhauling the brand. If not, leave it.
Prioritized Actions
| Priority | Action | Owner |
|---|---|---|
| 1 | Write "Kegels vs. PT" blog post | Beacon Local |
| 2 | Write "What does pelvic floor therapy involve" post | Beacon Local |
| 3 | Write "When to start postpartum PT" post | Beacon Local |
| 4 | GBP post targeting postpartum pelvic floor therapy | Beacon Local |
| 5 | Systematic review request process | [Practitioner] |
| 6 | GBP services audit (add prenatal, birth prep) | Beacon Local + [Practitioner] |
| 7 | Tighten "pelvic floor therapy" phrase across page titles | Beacon Local |
| 8 | Discuss male pelvic floor with practitioner | Beacon Local |
Every client gets a report like this every month, tailored to their practice and market.
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